How to Use Emojis in Your Content

Emojis have become a fixture in almost every form of written communication from texts to emails to social media posts. In 2015, the Oxford Dictionary chose the â€Å"LOL† emoji as their Word of the Year and there’s even a World Emoji Day, celebrated on July 17th. Free Actionable Bonus: Free Actionable Bonus: Want to create better content for social media? Get the complete guide to building a social media strategy and creating content for social, plus 6 awesome examples to inspire your next post. With emojis showing no signs of fading, it’s no surprise that many businesses have made them a key addition to their content. If you’ve been on the fence about using emojis in your content, there’s no better time to start experimenting. Here’s a peak at what makes emojis such a powerful marketing tool and how some brands have used that in their content. Understanding Emoji Power What’s behind our love affair with emojis? A number of factors come into play. Emojis represent a purely visual form of communication that transcends language barriers. They also make your written content feel more friendly, convey the right tone and can help you better establish a connection with your audience. Best of all, they manage to say a lot in a single character. That brevity is perfect for push notifications, where messages of 24 characters or less have proven to perform the best. Emoji Marketing 101 More and more brands have been adding emojis to their marketing messages. A few memorable examples include: Domino’s Pizza: There are times when you’re so hungry, you can’t bear the thought of picking up your phone to place a pizza order. Sure, you could order online, but that’s too much typing. Enter Domino’s Pizza and their â€Å"tweet to order† system. Customers who have registered with the company’s Easy Order system can simply tweet a pizza emoji to Domino’s and their order will be on its way. Taco Bell: For quite some time, there were emojis for burgers, pizza, hot dogs and a number of other fast food treats but not for tacos. Taco Bell sought to remedy this oversight by launching a petition on Change.org, lobbying the Unicode Consortium to give users a long-awaited taco emoji. The petition was signed by over 33,000 taco lovers and the Unicode Consortium consented to the taco emoji. Taco Bell immediately put this new emoji to good use by unveiling their Taco Emoji Engine. Users who tweeted the taco emoji to Taco Bell’s Twitter account would be rewarded with one of 600 random â€Å"taco-inspired† sounds, images or gifs. Chevrolet: This example pushes the envelope and is memorable for it. The automaker introduced their 2016 Chevy Cruze by putting out a press release written almost entirely in emojis. Chevrolet challenged audiences to figure out the message on their own, but they eventually released a translation for readers who weren’t interested in deciphering the symbols. Over 6 billion emojis are sent via mobile messaging each day making it clear that these smileys are here to stay. Don’t miss out on a unique way to be creative with your content. Have fun experimenting with emoji marketing and enjoy this new way of connecting with your audience.

The Peoples Bank of China Essay Example

The Peoples Bank of China Essay Example The Peoples Bank of China Essay The Peoples Bank of China Essay The People’s Bank of China is the is the central bank of People’s Republic of China with the power to control monetary policy and regulate the financial institutions in mainland China. The People’s Bank of China has more financial assets than any other single public finance institution in world history. History: The bank was established on December 1, 1948 based on consolidation of Huabei Bank, the Beihai Bank and the Xibei Farmer Bank. The headquarter was first located in Shijiazhuang, Hebei and then moved to Beijing in 1949. Between 1949 and 1978 the PBC was the only bank in People’s Republic of China and was responsible for both central banking and commercial banking operations. In the 1980, as part of economic reform, the commercial banking functions of the PBC were split off into four independent but state owned banks and in 1983, the State Council promulgated that the PBC would function as the central bank of China. Its central bank status was legally confirmed on March 18, 1995 by the 3rd Plenum of the 8th National People’s Congress. In 1998, the PBC underwent a major restructuring. All provincial and local branches were abolished, and the PBC opened nine regional branches, whose boundaries did not correspond to local administrative boundaries. In 2003, the standing committee of the 10th National People’s Congress approved an amendment law for strengthening the role of PBC in the making and implementation of monetary policy for safeguarding the overall financial stability and provision of financial services. Management: The top management of PBC is composed of the governor and a certain number of deputy governors. The governor of the PBC is appointed into or removed from office of the President of People’s Republic of China. The candidate for the governor of PBC is nominated by the Premier of the State Council and approved by the People’s National Congress. The deputy governors of the PBC are appointed into or removed from office by the Premier of the State Council. The PBC adopts a governor responsibility system under which the governor supervises the overall work of the PBC while the deputy governors provide assistance to the governor to fulfill his or her responsibility. The current governor is Zhou Xiaochuan. Other high ranking deputies include Wang Hongzhang, Hu Xiaolian, Liu Shiyu, Ma Delun, Yi Gang, Du Jinfu, Li Dongrong, Guo Qingping. Structure: The PBC has established 9 regional branches respectively in Tianjin, Shenyang, Shanghai, Nanjing, Jinan, Wuhan, Guangzhou, Chengdu and Xi’an, 2 operations offices in Beijing and Chongqing, 303 municipal sub branches and 1809 county level sub branches. It has 6 overseas representative offices PBC Representative Office for America, PBC Representative Office (London) for Europe, PBC Tokyo Representative Office, PBC Frankfurt Representative Office, PBC Representative Office for Africa, Liaison Office of the PBC in the Caribbean Development Bank. The PBC consists of 18 functional departments (bureaus), * General Administration Department * Legal Affairs Department * Monetary Policy Department * Financial Market Department * Financial Stability Bureau * Financial Survey and Statistics Department Accounting and Treasury Department * Payment System Department * Technology Department * Currency, Gold and Silver Bureau * State Treasury Bureau * International Department * Internal Auditing Department * Personnel Department * Research Bureau * Credit Information System Bureau * Anti-Money Laundering Bureau (Security Bureau) * Education Department of the COC PBC Committee The following enterprises and institutions are directly under the PBC; * China Anti-money Laundering Monitoring and Analysis Center * PBC Graduate School * China Financial Publishing House Financial News * China National Clearing Center * China Banknote Printing and Minting Corporation * China Gold Coin Incorporation * China Financial Computerization Corporation * China Foreign Exchange Trade System Microfinance: * Rural Credit Cooperatives List of Governors: * Nan Hanchen: October 1949- October 1954 * Cao Juru: Oct. 1954- Oct. 1964 * Hu Lijiao: Oct. 1964- Oct. 1966 * Chen Xiyu: May 1973- Jan. 1978 * Li Baohua: Jan. 1978- April 1982 * Lu Peijian: April 1982- March 1985 * Chen Muhua: March 1985- April 1988 * Li Guixian: April 1988- July 1993 Zhu Rongji: July 1993- June 1995 * Dai Xianglong: June 1995- Dec. 2002 * Zhou Xiaochuan: Dec. 2002- Present. Interest Rates: Interest rates set by the bank are always divisible by nine, instead of by 25 as in the rest of the world. At 22 Dec. 2008 it was set to 5. 31%. (1. 2) Evolution of Banks in China The history o f Chinese banking system has been somewhat checkered. Nationalization of the country’s banks got the highest priority in the earliest year of People’s Republic of China, and the banking was the first sector to be completely socialized. In the period of Chinese war (1949-52), the People’s Bank of China moved very effectively to raging inflation and brings the nation’s finances under central control. Over the course of time, the banking organization was modified repeatedly to suit changing conditions and new policies. The people’s Bank of China was the central bank and the foundation of the banking system. Although the bank overlapped in function with the Ministry of Finance and lost many of its responsibilities during Cultural Revolution, in the 1970 it was restored to its leading position. As the central bank the People’s Bank of China had sole responsibility for issuing and controlling the money supply. It also served as the government treasury, the main source of credit economic units, the clearing center of financial transactions, the holder of enterprise deposits, the national saving banks, and a ubiquitous monitor of economic activities. The People’s Construction Bank managed by state and provides loans for capital construction. It checked the activities of loans receipts to insure that the funds were used for their designated construction purpose. Money was spending in stages as a project progressed. The reform policy shifted the main source of investment funding from the government budget to bank loans and increased the responsibility and increased the responsibility and activities of the People’s Construction Bank. Another financial institution, the Bank of China, handle all dealings in foreign exchange. It was responsible for allocating the country’s foreign exchange reserves, arranging foreign loans, setting exchange rates for China’s currency, issuance of letters of credit, and generally carrying out all financial transactions with foreign firms and individuals. The Bank of China had offices in Beijing and other cities and maintained overseas offices in major international financial centers, including Hong Kong, London, New York, Singapore and Luxembourg. Banking system was centralized early or under the Ministry of Finance, which exercised firm control over all financial services, credit, and the money supply. During 1980 the banking system was expended to meet the needs of the program, and the scale of banking activity rose sharply. New budgetary producers required state enterprises to resubmit to the state only a tax on income and to seek investment funds in the form of bank loans. Between 1979 and 1985, the deposits nearly tripled and the value of bank loans rose by 260 percent. By 1987 the banking system included the People’s Bank of China, Agricultural Bank, Bank of China (which handled foreign exchange things), China Investment Bank, China Industrial and Commercial Bank, People’s Construction Bank, Communications Bank, People’s Insurance Company of China, Rural Credit Cooperatives and Urban Credit Cooperatives. The Agricultural Bank was created in the 1950 to facilitate financial operations in the rural areas. The Agricultural Bank provide financial support to the agricultural units. It issued loans, directed the operations in the rural credit cooperatives, and carried out overall supervision of rural financial affairs. The Agricultural Bank was headquartered in Beijing and had a network of branches throughout the country. It starts increasing in the late 1950 and mid 1960 but ended in the late 1970. When the functions of the Agricultural Bank were increased it helps promote higher agricultural production. In the 1980 it was restructured again and given greater authority in order to support the growth of agriculture under the responsible system. Rural Credit Cooperatives were small, but collectively owned savings and lending organizations that were the main source of small scale financial services at the local level in the countryside. They handled deposits and short terms loans for individual farm families, villages and cooperative organizations. Subject to the direction of the Agricultural Bank, they followed uniform state banking policies and acted as independent units for accounting purposes. In 1985 rural credit cooperatives held total deposit ? 72. 5 Billion. (1. 3) Different Categories of Banks Bank of China Agricultural Bank of China (one of the main banks in mainland China) CITIC Industrial Bank (China International Trust and Investment Bank) China Construction Bank (one of the main banks in mainland China) China Merchants Bank (one of the main banks in mainland China) Industrial and Commercial Banks in China (one of the largest state owned in China) Kincheng Banking Corporation (keep progress with time, expended and grown to become one of the top 500 banks in the world. ) Banks Owned by the Central Government NameHeadquarter Agricultural Bank of ChinaBeijing Bank of ChinaBeijing Bank of CommunicationsShanghai Industrial and Commercial Bank of ChinaBeijing People’s Bank of ChinaBeijing Xiamen International BankXiamen Postal Saving Bank of ChinaBeijing China CITIC BankBeijing China Construction BankBeijing China Development BankBeijing Exim Bank of ChinaBeijing Hua Xia BankBeijing Banks Owned By Local Governments Bank of JinzhouJinzhou Bank of JilinChangchun Harbin BankHarbin Industrial BankFuzhou Guangdong Development BankGuangzhou Bank of NingboNingbo Shenzhen City Commercial BankShenzhen Shenzhen Development BankShenzhen

Analyze jealous husband returns in form of parrot Essay

Analyze jealous husband returns in form of parrot - Essay Example She buys him and takes him back to the house they had once lived in as husband and wife. In spite of the fact that he is physically transformed, he still feels jealous of all the men in his former wife’s life. Every time he sees a man with his former wife, he goes crazy with jealousy, venting his anger on the toys in his bird cage, and insulting the men through his bird talk. However, after a while, the feelings of his new identity overtake those of his past life, and all he wants, is the freedom to fly into the limitless sky. The story is told in the first person and always from the parrot’s point of view, even when he is describing his human life. The tone of the story is one of intense jealousy, that has been carried over from a former existence. Butler begins the story with the feelings of love that the husband felt for his wife in his former life; enjoying the sight of her beauty, and the touch of her fingers as she ruffled his feathers. This is followed immediately by the jealousy and anger displayed by the bird when he sees his former wife with a new man; waiting for him â€Å"to draw close enough for me to take off the tip of his finger.† Butler relates similarities in the two lives of the husband, where he is as helpless, where his wife’s infidelities are concerned, both as a man and as a parrot. His inability to communicate his insecurities to his wife, are likewise not dissimilar in either of his lives. The parallels that the author draws between the two lives of the narrat or are possibly meant to draw the reader’s attention to the fact that a man is as helpless in certain situations, as a bird that flutters helplessly in a cage, beating its wings against it, in its effort to escape. Perhaps Butler’s choice of a parrot as a reincarnation of a human, is related to the fact that parrots have been used as messengers, and can be taught to speak

Ibarra & Hansens Are you a Collaborative Leader Article

Ibarra & Hansens Are you a Collaborative Leader - Article Example The employees could also use the video broadcast and express their views. Beinoff kicked off the debate by grabbing an iPad and commenting on the Chatter, soon employees from their offices started commenting back. The debate lasted for weeks thus allowing Beinoff the opportunity to align the employees to the mission and create an open culture for salesforce.com. Command and control policies hinder collaboration in many organizations. A survey of â€Å"best performing CEOs in the world† done early 2010 revealed that collaborative leaders require strong skills such as acting as connector, ensuring diversity of talent, guiding teams and modeling collaboration at the top (Ibarra and Hanse 3). According to Malcolm Gladwell, collaborative leaders play a global connector role by linking the employees, the ideas and resources. David Kenny, President of Akamai Technologies is one of such leaders who spend time travelling in order to meet with business partners, customers and employees around the world. Collaborative leaders can attain insightful ideas such as macroeconomic issues and impact of climate change through collaborating with business partners. Collaborative leaders will make global connections in order to spot business opportunities and model the top managers on the business expectations. Collaboratibve leaders will attend to conferences outside their professional specialty and meet people outside the organization like external partners (Ibarra and Hanse 4). According to previous research, diverse teams will produce better results. Collaborative leaders will engage diversity in their teams in order to enhance creativity. Such teams should consider the diversity in terms of nationality, age and time dedicated to visiting emerging markets. For instance, nonnative English speakers may be disadvantaged in Multinational companies in emerging markets. Danone of France has

Characters and strong association Essay Example | Topics and Well Written Essays - 500 words

Characters and strong association - Essay Example All of these things are dependent on the setting of the novel and they shape the man that Robert was at the beginning of the novel and the man that he had become at the end. At the beginning of The Wars, we find out that Robert has just enlisted in the army because he wants to escape the feelings of guilt that he has after his sister’s death. We also learn that Robert is opposed to the war in some ways, but he feels as though enlisting is the only way to escape the feelings that he has, as well as the accusations that his own mother has been making against him. Therefore, it is the setting at the family’s house that initially turns Robert into a soldier, but also what has made him into such a compassionate character. As the story continues, Robert begins to develop an extremely short temper, as he lashes out at others and sees his relationship with his mother completely disintegrate. He also pushes his father away, as although they get along, they have differing opinions on a number of things and cannot be together all the time. The wartime setting also adds to this anger, as Robert feels as though human lives are not highly regarded during a war and he sees the worst that humanity has to offer everyday. When Robert kills the German soldier, even though the soldier let him and his troops lives, we can still see how unnatural this role is for Robert, but it is a role that the setting has forced him into. As the novel draws to a close, we see Robert drift towards madness, as he is unable to come to grips with all of the horrible things that he has experienced. He wishes that someone could teach him to be a killer because he does not understand how other people can do it so easily. At this point we can see the psychological damage that the war has done to Robert, as it has completely changed the person that he is and he never gets the chance to be himself again, as he dies as a result of injuries sustained in a fire. This novel shows the

What Political Issues are Important to the Elderly?

What Political Issues are Important to the Elderly? Because Americans are living and staying healthy much longer than they were just 50 years ago, reaching the age of 65 and becoming a Senior Citizen is no longer the major milestone it has been in the past. As a result, many people stay active and productive by working to the age of 65 and beyond. Even so, and although everyone ages differently, at some point the aging process catches up with all of us. For some it occurs well before the age of 65, but many can and do remain healthy and active well into their 80s and even 90s. The end result is that the median age of the general population is increasing causing a phenomenon often referred to as the Greying of America. With people living longer, accompanying a reduction in fertility rates, there is a higher percentage of elderly people in the general population than there has been in the past. Because this country is a democracy where each citizen has the right to vote, an increase in the number of older people means there will be mo re focus on laws, social programs and legislation involving the concerns of that segment of the population. Although the current hot political topic involving healthcare is The Patient Protection and Affordable Care Act (PPACA), commonly nicknamed Obamacare, the number one issue with most seniors at this time however is not Obamacare it is Social Security. After becoming law on August 14, 1935, Social Security has proven to be the number one anti-poverty program in the United States serving roughly 43,317,000 individuals as of January 2017. Being so, many seniors receiving Social Security benefits rely on this program for most if not all their daily living expenses. Due to the Federal Governments own admission that the Social Security Trust Fund in nearing insolvency, it stands to reason then that the viability of the Social Security program is our seniors major concern. Following closely behind social security in importance to seniors is Medicare another entitlement program that, like Social Security, automatically becomes effective when a qualifying citizen of the United States reaches the age of 65. Medicare is the vehicle through which a majority of seniors receive healthcare benefits. This program is also facing a financial crisis. According to information from the Centers for Medicare Medicaid Services (CMS) the total number of Medicare beneficiaries in the U.S. during the year 2016 is roughly 55.5 million. With the increasing number of individuals qualifying for these two entitlement programs accompanied by a constant increase in the cost of medical services and prescription medications, the price tag for both these programs will continue to increase. When you color in that fact that the Federal Government spent a total of 916 Billion Dollars on Social Security payments and 595 Billion Dollars on Medicare bills for a grand total of $1,511,000,000,000 USD or roughly 50% of the total amount of money collected in taxes by the Federal government last year (2016), it doesnt take a rocket scientist to figure out where this is headed. Regardless of the cost or the reasons the simple fact remains a substantial number of retired folks depend on these two programs for a majority of their day-to-day living expenses which is why they regard Social Security and Medicare to be of more importance to them than the fate of Obamacare. It is important to note here that many of the people who depended on personal savings, retirement plans, pensions and other savings plans to replace their paycheck as a means of support during retirement found that this means of income is less than reliable. The reason this is true is beyond the scope of this paper for there are almost too many to count. Even so, the fact remains most people have little or no additional retirement savings to rely on other than Social Security. In truth, most private retirement plans are a thing of the past except for Government Pension Plans. If you had worked for any governmental body from Municipal, State or Federal you were awarded a retirement pension to go along with your paycheck. Pension payments cost lots of money. A case in point: the Federal Government paid out 983.7 Billion Dollars to retired Federal employees in 2016 alone. That is 67.7 billion dollars more than the total amount of taxpayer money the Federal Government paid out in Socia l Security payments that same year (983.7 916 = 67.7 Billion). Granted, since 1984, some Federal employees were required to pay Social Security Taxes so they qualify to receive Social Security benefits when they reach the age of 65 however, their Social Security payments are in addition to their retirement pension which is taxed at the much lower rate during retirement rather than the much higher rate it would have demanded when the money was paid in. What does this mean? It means that whoever was in charge of the Federal Retirement Pension Plan should have been in charge of Social Security. Can this issue be fixed? Yes, but NOT without hurting some feelings. The facts are: According to the Social Security Administration, 48% of married couples and 71% of unmarried persons rely on Social Security for 50% of their day-to-day living expenses. Another 20% rely on Social Security for a significant percentage of their living expenses. This means that a large percentage of those receiving Social Security payments that do not need these monthly payments in order to live comfortably in retirement but because they paid into the system are qualified to get them. What happens when the Social Security system crashes and burns? After years and years of contribution nobody gets paid the political fallout alone would be enormous? So enormous in fact that todays politicians are avoiding the issue like the plague even as the people in charge of Social Security and Medicare beg them to do something (Social Security and Medicare, 2016). Is there an alternative to crash and burn? Yes but it isnt pretty. What needs to happen is for Social Security to become a means tested benefit program instead of an entitlement program which would initially free up enough money to carry Social Security into the future and make it available as the stop gap program for future generations as the program was originally intended to be. The next thing to do is to put the money collected into the bank and not let politicians write IOUs and take the money and spend it on something else like war or anything else for that matter. Would you take your kids allowance and give them and IOU and blow the money of something you wanted to buy and tell them you will pay them back when they really needed the money? No teenager I know would go for that line so should we? The alternative is not only ugly it could very well tear this country apart. Whats really scary is that like the sunrise its coming. References Affordable Healthcare ObamaCare Facts http://obamacarefacts.com/affordable-healthcare/ FDR signs Social Security Act Aug 14, 1935 HISTORY.com www.history.com/this-day-in-history/fdr-signs-social-security-act Fear mongering Oxford Dictionaries https://en.oxforddictionaries.com/definition/fearmongering Home Centers for Medicare Medicaid Services https://www.cms.gov/ Monthly Statistical Snapshot, January 2017 Social Security https://www.ssa.gov/policy/docs/quickfacts/stat_snapshot/ Alliance for Retired Americans https://retiredamericans.org/ A SUMMARY OF THE 2016 ANNUAL REPORTS, Social Security and Medicare Boards of Trustees, Status Of The Social Security And Medicare Programs. https://www.ssa.gov/oact/trsum/ Medicare Spending Analysis Charts Tables History www.usgovernmentspending.com/medicare_spending_by_year Social Security Spending Analysis Charts Tables History www.usgovernmentspending.com/social_security_spending_by_year US Federal Budget Analyst, Actual 2016 http://www.usfederalbudget.us/federal_budget_estimate_vs_actual_2016 United States Department of Labor / Bureau of Labor Statistics https://data.bls.gov/pdq/SurveyOutputServlet

Jane Kenyon’s The Blue Bowl Essay -- Poems Poetry Analysis

Kenyon’s criticism of burial and the mourning process and the manner in which it fails to provide a sense of closure for those who have lost a loved one is the main underlying theme in The Blue Bowl. Through her vivid description of both the natural setting and the grief-stricken emotional overtone surrounding the burial of a family’s house pet and the events that follow in the time after the cat is put to rest, Kenyon is able to invoke an emotional response from the reader that mirrors that of the poem’s actual characters. Her careful use of diction and the poem’s presentation through a first-person perspective, enables Kenyon to place the reader in the context of the poem, thus making the reader a participant rather than a mere observer. By combining these two literary techniques, Kenyon present a compelling argument with evidence supporting her critique of burial and the mourning process.   Ã‚  Ã‚  Ã‚  Ã‚  Kenyon’s choice of a first person perspective serves as one of two main techniques she uses in developing the reader’s ability to relate to the poem’s emotional implications and thus further her argument regarding the futility of mankind’s search for closure through the mourning process. By choosing to write the poem in the first person, Kenyon encourages the reader to interpret the poem as a story told by the same person who fell victim to the tragedy it details, rather than as a mere account of events observed by a third party. This insertion of the character into the story allows the reader to carefully interpret the messages expressed through her use of diction in describing the events during and after the burial.   Ã‚  Ã‚  Ã‚  Ã‚  The diction Kenyon employs for her description of the poem’s physical and psychological setting serves as Kenyon’s primary means for presenting her argument regarding the nature of the mourning process and its failure to help those who have lost loved ones. The poem’s first stanza begins as follows, â€Å"Like primitives we buried the cat with his bowl. Bare-handed we scraped sand and gravel back into the hole(1-4).† The first two words, â€Å"like primitives,† give the reader immediate insight into Kenyon’s opinion regarding the nature of the burial itself. She sees it as a means of coming to grips with death that is less evolved than the mental state of those that it attempts to help. When the first stanza is interpreted as a whole, the reader is... ...ten through mourning, thus allowing her to illustrate one last example supporting her argument regarding the failure of burial and the mourning process to provide a sense of closure for those who have lost a loved one.   Ã‚  Ã‚  Ã‚  Ã‚  Through the careful use of diction presented through a first-person perspective, Kenyon is able to use The Blue Bowl as a medium for social commentary regarding what she sees as a primitive mourning process that does not help those who undertake it. Through a careful analysis of the poem, the reader is able to understand Kenyon’s critique of the mourning rituals that humans use to alleviate the grief caused by the death of a loved one and interpret the shortcomings that Kenyon finds. Kenyon’s use of perspective combined with specifically chosen diction enables her to present a social commentary regarding what she believes to be the inherent shortcomings in the emotional effects of the burial itself and the sense of closure it is supposed to bring yet fails to achieve during a typical period of mourning. Works Cited Kenyon, Jane. "Poetry 180 - The Blue Bowl." Library of Congress Home. Web. 11 Dec. 2015. .